Data without insight has little value. That's why we have Data Warehouse professionals to turn those zeroes and ones into actionable insight that helps organizations make better decisions, earn new customers, identify new opportunities, and turn existing customers into ambassadors for their companies’ products, services, and brands.
But there is intense pressure to innovate faster than the competition. Coupled with the difficulty of finding and retaining properly-trained IT staff, initiating digital transformation takes a secondary role to putting out the fires and surviving.
You can adapt to the changes, or risk being left behind. Automation can help; although, while most organizations have some automated processes in place, few have an automation strategy.