In today’s massive digital revolution, the way we do business changes with each passing day. Advances in Big Data and the IoT are providing more information than ever before, and organizations need a way to stay in the know when it comes to their industry. Reading the news and following industry-related blogs are two ways most people stay up to date with industry hot topics; however, one of the most substantial developments that we have seen in the past 10 years is the evolution of social media as a business tool. Social media began as a way to connect with friends and family and has since grown into one of, if not the most, popular tools for organizations and professionals to directly reach and communicate with their audiences. Just check out LinkedIn’s official metrics—which show that business professionals are signing up to join LinkedIn at a rate of more than two new members per second.